JIAMING ZHANGUI/UXGRAPHIC DESIGNEXPERIMENTSABOUT

Lighting Company Logo Design

A brand project collaboration with American Lighting Industry Corp. The goal is to meet the customer's expectations for the lighting company's brand image by modifying and optimizing the original logo.

Project Type

Brand Identity
Logo Design
Tools

Adobe Illustrator

My Role

Client Work for American Lighting Industrial Crop.



Project Brief

As a lighting company based in Long Island and New Jersey,  American Lighting Industry Corp's brand has always focused on the integrity of LED energy-saving and environmentally friendly business.

Clients believed the original brand logo could not intuitively represent the company's minimalist and efficient business image. They hoped to modify the overly complex flag cartoon and confusing low-pixel segmentation.

Original Logo Image

Client’s Requirements

Keep the initials "A", "L", and "I" to convey the abbreviation of company name. 

The color needs to retain part of the original logo, mainly blue or yellow.

The image or representation of "LED tube" needs to be included.

It is necessary to present minimalist, environmentally friendly, honest, and lighting business information.



Branding Identity 

Use simple initials as the main visual element.

Potential customers for lighting companies need to quickly identify visual signals related to "light", "bright", and "LED tube".

 Modern, minimalist, quality, sustainable.

Version 1
 

The elements are too scattered to be"supportive",  hope to transform the letter elements into a whole.



Version 2

When the letter “A” is formed as a whole graphic, the letter "I" is difficult to recognize as the cartoon deformation of  LED tube. It lacks the element of "illumination radiation" to convey the meaning of the lighting industry.




Version 3



Approved Version


Typography & Color Palette












Display Mockup












UX/UI  PROJECT